Two male farmers checking their crops in the field as the sun rises.

A large farm field after the harvest with grain storage in the background.

INSPIRED STORIES.

Legendary Results.

We know a good harvest begins with choosing the right seeds –
messages – for the right soil – audiences.

GET STARTED

FEATURED

CLIENT STORY

Parable has been honored to partner with Farm Credit Council to grow the organization’s digital presence, primarily focused on expanding organizational awareness on a national scale and building an engaged following that can be activated around key legislative initiatives like the Farm Bill. Using an omni-channel strategy across social media, search, persuasive video, and targeted display, our partnership has grown year-over-year as we amplify Farm Credit’s voice as the leading advocate for America’s farmers. Farm Credit’s Facebook following has increased by 165,000 users, videos have generated 4.25 million views, over 75 million impressions have been delivered nationwide, and more than 340,000 clicks have been sent to FarmCredit.com.

A large piece of farm equipment moves through rows in the field.

Your success relies on the quality of your relationships with your stakeholders. They may be elected officials, farmers and ranchers, students and parents, or local community members. Wherever they are, Parable will help you build your audience and read between the lines to understand the people within it.

The Art of Audience Building.

The Science of Storytelling.

We are a marketing services firm that specializes in motivating action through the art of audience building and the science of storytelling. We leverage advanced data analytics to help organizations, brands, and individuals have a 1:1 conversation with any American, wherever their ears and eyes may be.

Our approach ensures we focus on audiences of real people and what will persuade and/or motivate them individually to take the action we want by a certain data. Parable is in the people business, focused on the people who make decisions or advocate for or against something. Demographics and backgrounds don’t do that.

We help cultivate the number of people where seeds sprout, for example, by engagement with an ad, then nurture those individuals we are caring for and feeding with content to bring them to maturity and reach your goal.

A hardworking farmer feeding hay to dairy cows.

A young farmer uses his tablet to check crops in the field.

Backed by a full spectrum of analytics, data support, and research, our cutting-edge approach looks at both audience and performance data to help you have a 1:1 conversation at scale.

Parable will help you engage in a 1:1 conversation with your audience to raise awareness, persuade, and activate them. With Parable, your ability to shape the debate, impact public policy, or increase brand awareness and equity to achieve your organizations goals will grow, along with a community of people ready to engage with you.

It’s harvest time. Your story is only just beginning.

We help you grow by telling your story to a targeted audience of people who will listen and take action by delivering the right message to the right people through the right medium. We bring together compelling words, art, images, and video to create emotionally impactful and memorable content that inspires engagement from your audience, including new customer acquisition, storytelling, brand awareness, brand equity, video and graphic design, podcasts, retail and product promotion, social media followings, and email marketing.

A woman carries a tray of crops from the field.

Featured Blog Posts

Is the Chevron Decision a Win for Ag?

The U.S. Supreme Court overturned Chevron in a 6-3 decision, and it appears the reversal of the 40-year-old doctrine may be a clear win for the agriculture industry. Support for the decision has been voiced by the American Farm Bureau Federation, National Cattlemen’s Association, National Pork Producers, and even House Agriculture Committee Chairman Glenn “GT” Thompson. Since its establishment in 1984, Chevron allowed Congress to pass largely ambiguous laws and leave it to federal agencies to determine how best to implement them. Consider the Clean Water Act and the ever-changing definitions of Waters of the United States (WOTUS). America’s producers…

We Are Parable.

Parable is a marketing services firm that specializes in motivating action through the art of audience building and the science of storytelling. We leverage advanced data analytics to help organizations, brands, and individuals have a 1:1 conversation with anyone and everyone, wherever their eyes and ears may be.

With emerging technologies, amplifying your voice has never been easier.

Heard and seen?

That’s The Hard Part.

Our world-class, multi-channel capabilities allow us to provide highly-creative messaging through mediums such as digital advertising, mobile advertising, print advertising, and direct mail to carry on 1:1 conversations with people as they consume information in different ways.

Everyone has a story to tell.

Let us tell yours.

From Seed to Harvest, Parable Will Help You Grow and Engage Your Audience.

Learn more about our approach to helping leaders in the agribusiness industry enhance their influence and amplify their voice.